Pay per click, referred to as PPC, is an advertising online venue where people can click on an ad and go to a website to purchase products or services. This action is known as click-throughs. PPC ads appear on the top or the side of listings on a search engine that online searchers are brought to when they place a search for a specific item or service, This landing site is referred to a search engine result page (SERP).
Pay per click allows advertisers to place ads and target specific keywords. The keyword targeted ads are ranked on various search engine result pages. The ranking is established on certain keyword’s highest price per click or CPC bid and quality score. As a part of a larger bidding system, the cost-per-click is driven by the cost of the individual keywords being used.
Performing a proper keyword search plays a very important part in discovering the best target keywords. With a proper research, using a solid strategy and having different devices in place can bring the cost for these keywords down somewhat because, across the board, some keywords can be very pricey.